Dog Toy Packaging Concept

This is a mockup of a dissectible dog plush toy. The theory behind this product is that it appeals to a dog’s instinct to “gut” small creatures, and giving them this toy will help satisfy that urge, ideally redirecting destructive behavior, stress, and anxiety.

The outer package mimics a metal trash can, complete with handle, debossed vertical fillets and spot varnishes. The inner bag, which contains the toy, mimics a black trash bag. I also developed the 3 characters that represent the animals in the product line.