Conn's HomePlus partnered with the Rockets to bring high-energy sports-retail synergy to life across multiple touchpoints. The campaign anchored the brand within Houston's basketball culture through bold typography, arena-level visuals, and a campaign tagline that doubled as a retail promise. The standout pieces were the 3-dimensional in-store displays, which I created from concept to finished product. One version featured die-cut imagery that was adhered to blocks, the other was fully self-contained and required no assembly.
A co-branded product launch campaign pairing Conn's HomePlus with Samsung's QLED technology. The challenge: unify the Rockets sports partnership with a premium tech product narrative, maintaining visual cohesion across apparel, direct mail, web, and mobile. The campaign drove an additional 00 instant savings offer while reinforcing the "See nothing else" product positioning.
This high-stakes retail moment of the year demanded a campaign that could stop a scroller, fill a newspaper spread, and dominate a store floor simultaneously. Anchored by a bold "No Interest Until 2021" headline and a "Game On!" gaming systems push, the campaign spanned multi-page newspaper inserts, in-store signage, digital homepage takeovers, and a full mobile email flow - all locked into a red-black-white system with maximum visual urgency.
