CASE STUDIES • CONN’S HOMEPLUS
A selection of integrated marketing campaigns spanning retail, sports partnership, and seasonal promotions — from billboard to inbox, and everywhere in between.
01. “Score Big” HOUSTON Rockets PARTNERSHIP
Conn’s HomePlus partnered with the Rockets to bring high-energy sports-retail synergy to life across multiple touchpoints. The campaign anchored the brand within Houston’s basketball culture through bold typography, arena-level visuals, and a campaign tagline that doubled as a retail promise. The standout pieces were the 3-dimensional in-store displays, which I created from concept to finished product. One version featured die-cut imagery that was adhered to blocks, the other was fully self-contained and required no assembly.
02. Samsung QLED TV
A co-branded product launch campaign pairing Conn’s HomePlus with Samsung’s QLED technology. The challenge: unify the Superbowl with a premium tech product narrative, maintaining visual cohesion across apparel, direct mail, web, and mobile. The campaign drove an additional 10% instant savings offer while reinforcing the “See nothing else” product positioning.
03. Black Friday
This high-stakes retail moment of the year demanded a campaign that could stop a scroller, fill a newspaper spread, and dominate a store floor simultaneously. Anchored by a bold “No Interest Until 2021” headline and a “Game On!” gaming systems push, the campaign spanned multi-page newspaper inserts, in-store signage, digital homepage takeovers, and a full mobile email flow – all locked into a red-black-white system with maximum visual urgency.
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