{"id":225,"date":"2017-05-15T15:01:37","date_gmt":"2017-05-15T15:01:37","guid":{"rendered":"http:\/\/shtheme.com\/demosd\/white\/?page_id=225"},"modified":"2026-07-03T22:03:46","modified_gmt":"2026-07-03T22:03:46","slug":"case-studies-2","status":"publish","type":"page","link":"https:\/\/burkecreative.com\/go\/?page_id=225","title":{"rendered":"Case Studies"},"content":{"rendered":"
[vc_custom_heading text=”CASE STUDIES \u2022 CONN’S HOMEPLUS” font_container=”tag:h2|font_size:32|text_align:left” use_theme_fonts=”yes” css=””]
A selection of integrated marketing campaigns spanning retail, sports partnership, and seasonal promotions \u2014 from billboard to inbox, and everywhere in between.<\/h6>\n<\/div>
[vc_single_image image=”1335″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div>
[vc_single_image image=”1334″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div>
[vc_single_image image=”1838″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div><\/div>
01. “Score Big” HOUSTON Rockets PARTNERSHIP<\/strong><\/h6>\n

Conn’s HomePlus partnered with the Rockets to bring high-energy sports-retail synergy to life across multiple touchpoints. The campaign anchored the brand within Houston’s basketball culture through bold typography, arena-level visuals, and a campaign tagline that doubled as a retail promise. The standout pieces were the 3-dimensional in-store displays, which I created from concept to finished product. One version featured die-cut imagery that was adhered to blocks, the other was fully self-contained and required no assembly.<\/p>\n<\/div><\/div><\/div><\/div>

<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
[vc_single_image image=”1350″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div>
[vc_single_image image=”1354″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div>
[vc_single_image image=”1352″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div><\/div>
[vc_single_image image=”1820″ img_size=”full” css=””]<\/div><\/div><\/div>
02. Samsung QLED TV<\/strong><\/h6>\n

A co-branded product launch campaign pairing Conn’s HomePlus with Samsung’s QLED technology. The challenge: unify the Superbowl with a premium tech product narrative, maintaining visual cohesion across apparel, direct mail, web, and mobile. The campaign drove an additional 10% instant savings offer while reinforcing the “See nothing else” product positioning.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

[vc_single_image image=”1385″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div>
[vc_single_image image=”1389″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div>
[vc_single_image image=”1387″ img_size=”full” onclick=”link_image” css=””]<\/div><\/div><\/div><\/section>
[vc_single_image image=”1390″ img_size=”full” css=””]<\/div><\/div><\/div>
03. Black Friday<\/strong><\/h6>\n

This high-stakes retail moment of the year demanded a campaign that could stop a scroller, fill a newspaper spread, and dominate a store floor simultaneously. Anchored by a bold “No Interest Until 2021” headline and a “Game On!” gaming systems push, the campaign spanned multi-page newspaper inserts, in-store signage, digital homepage takeovers, and a full mobile email flow – all locked into a red-black-white system with maximum visual urgency.<\/p>\n<\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"CASE STUDIES \u2022 CONN'S HOMEPLUS\" font_container=\"tag:h2|font_size:32|text_align:left\" use_theme_fonts=\"yes\" css=\"\"]A selection of integrated marketing campaigns spanning retail, sports partnership, and seasonal promotions \u2014 from billboard to inbox, and everywhere in between. [vc_single_image image=\"1335\" img_size=\"full\" onclick=\"link_image\" css=\"\"][vc_single_image image=\"1334\" img_size=\"full\" onclick=\"link_image\" css=\"\"][vc_single_image image=\"1838\" img_size=\"full\" onclick=\"link_image\" css=\"\"]01. \"Score Big\" HOUSTON Rockets PARTNERSHIP Conn's HomePlus partnered with the Rockets to bring high-energy sports-retail synergy to life across multiple touchpoints. The campaign anchored the brand within Houston's basketball culture through bold typography, arena-level visuals, and a campaign tagline that doubled as a retail promise. The standout pieces were the 3-dimensional in-store displays, which I created from concept to finished product. One version featured die-cut imagery that was adhered to blocks, the other was fully self-contained and required no assembly. [vc_single_image image=\"1350\" img_size=\"full\" onclick=\"link_image\" css=\"\"][vc_single_image image=\"1354\" img_size=\"full\" onclick=\"link_image\" css=\"\"][vc_single_image image=\"1352\" img_size=\"full\" onclick=\"link_image\" css=\"\"][vc_single_image image=\"1820\" img_size=\"full\" css=\"\"]02. Samsung QLED TV A co-branded product launch campaign pairing Conn's HomePlus with Samsung's QLED technology. The challenge: unify the Superbowl with a premium tech product narrative, maintaining visual cohesion across apparel, direct mail, web, and mobile. The campaign drove an additional 10% instant savings offer while reinforcing the \"See nothing else\" product positioning. [vc_single_image image=\"1385\" img_size=\"full\" onclick=\"link_image\" css=\"\"][vc_single_image image=\"1389\" img_size=\"full\" onclick=\"link_image\"...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-225","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=\/wp\/v2\/pages\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225"}],"version-history":[{"count":130,"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=\/wp\/v2\/pages\/225\/revisions"}],"predecessor-version":[{"id":23234,"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=\/wp\/v2\/pages\/225\/revisions\/23234"}],"wp:attachment":[{"href":"https:\/\/burkecreative.com\/go\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}